The acronyms SEO and SEM can be confusing especially as they work hand-in-hand for a company’s online marketing efforts. Below are some details that will assist in understanding the differences.
What is Search Engine Marketing (SEM)?
According to Wikipedia, “Search engine marketing is a form of Internet marketing that involved the promotion of websites by increasing their visibility in search engine results pages (SERPS) through optimization and advertising.” SEO is one of the many processes utilized in SEM.
What is Search Engine Optimization (SEO)?
SEO is a process that is a component of SEM in which it affects the visibility of a website or a web page in a search engine’s unpaid results which is often referred to as “natural,” “organic,” or “earned” results.
SEM vs. SEO Comparison Chart
SEM SEO
Listing Paid listing/Sponsored results based on CPC or PPC “Organic” results based on keyword relevance
Time Frame Results are almost immediate Results can take several months
Ranking Instant top ranking based on keywords and investment Unpredictable ranking and can change due to algorithm changes
Keywords More keywords covered than a typical SEO campaign Keywords to cover the basics of the business
Lasting Impression Results stop when investment stops When investment stops, ranking may still be in place for a while until it gradually disappears.
3 comments. Leave new
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi sagittis, sem quis lacinia faucibus, orci ipsum gravida tortor, vel interdum mi sapien ut justo. Nulla varius consequat magna, id molestie ipsum volutpat quis. Suspendisse consectetur fringilla suctus. Pellentesque ipsum erat, facilisis ut venenatis eu, sodales vel dolor. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
test
test