Video commercials provide a platform for the audience to gain full insight on what you have to offer. It allows your message to be seen and heard to help understand your specific intent at heart. Studies show that videos can significantly help increase the opportunity to engage them for a meaningful dialog, leading to the sale.

Facts

• Utilizing video in your marketing efforts will improve your search engine rankings and increase the chance of a front page Google result by 53 times

• 64% of consumers are more likely to buy a product after watching a video about it

• When marketers include a marketing or explainer video in an email, the click-through rate increase by 200% to 300%

• 70% of marketing professionals report that video converts better than any other medium

(Sources: comScore (2), VideoBrewery, & MarketingProfs)